Cases
Haven Platform
Overview
Haven evolved from a coded prototype, securing funding to propel it to the next stage of development and growth.
Approach
In my role as a full stack product designer, I led the transformation of Haven from a prototype with disjointed ideas into a robust platform, serving both end homeowners and professionals. Emphasizing speed and leveraging the strengths of our development team were key priorities throughout the process.
The Landing Page
The Haven landing page is designed to optimize conversion by incorporating several essential elements.
Social validation is provided through customer reviews and user statistics, creating trust and credibility with new visitors. A clear, prominent call-to-action (CTA) for a free trial is featured at the top, making it easy for users to engage immediately. The video for "How It Works" section, placed above the fold, further simplifies the user journey by giving a quick overview of the platform’s functionality with visuals and concise text.
Together, these elements ensure that key information is accessible right away, reducing friction and encouraging user interaction.
We prioritized intuitive interfaces and seamless experiences for both homeowners and professionals, ensuring ease of use and satisfaction.
Scalability
Design with scalability in mind to accommodate new features, iterations, future growth and increased user demand, ensuring the platform can effectively handle expanding user bases and feature sets.
Agile Development
We embraced an agile approach to swiftly adapt to evolving user needs and owner demands, facilitating rapid QA, quick iterations and continuous improvements.
Optimise for React
Leverage the strong React knowledge of the development team to build scalable, high-performance interfaces that enhance usability and maintainability.
Collaborative Process
We foster close collaboration between designer, developers, and stakeholders to align on project goals, iterate efficiently, and leverage each team member's expertise.
Feedback Loop
Establish mechanisms for gathering feedback from users and stakeholders, enabling data-driven design decisions and continuous refinement of the platform.
To consider
Haven is 'concept' project inspire on another project on the stores. The UX is improved, as a designer the UI could be bolder, better, and simpler with more time to revisit the whole project.
