UX / UI Design
It solves human problems and follows function & emotions.
Great User Experience
It just removes friction and doubts from any user. It feels right.
Design needs a Process
A well defined (design) problem, it’s a problem half solved.
We research, sketch, prototype, user-test … & iterate.
We use: consistency, hierarchy & metaphors to speed up the learning curve.
Manuals & training won’t make it.